According to filings with the U.S. Securities and Exchange Commission, Virtue Labs is raising $20,000,000.00 in new funding. Sources indicate that as part of senior management Chief Executive Officer, Jose Palacios played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Virtue Labs
We are Virtue, a new, prestige hair care brand born from a remarkable scientific discovery: Alpha Keratin 60ku. Thanks to this first-of-its-kind technology, Virtue products can do what no other beauty products can change the health and quality of your hair for good. Alpha Keratin 60ku: The Difference Is Human Keratin. Alpha Keratin 60ku is a whole, human protein born from regenerative medicine, and it is the first and only ingredient of its kind. The hydrolyzed keratin found in most hair care is a fragmented protein sourced from animal by-products like wool, hooves, and feathers. We extract Alpha Keratin 60ku from ethically-sourced human hair, so it is recognized by the body and is able to fill in areas of damage and repair hair unlike anything else. This extraordinary technological breakthrough is exclusive to Virtue and is featured in every Virtue product. Rigorously tested. Clinically proven.

To learn more about Virtue Labs, visit http://www.virtuelabs.com/

Contact:
Jose Palacios, Chief Executive Officer
844-782-4247

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