January 28, 2025 10:15 AM Eastern Standard Time

PLAINVIEW, N.Y.–(BUSINESS WIRE)–Soil Connect, the leading dirt marketplace and dirt service provider for the construction and soil industry, is excited to announce several major milestones marking its transformative year. These advancements highlight the company’s commitment to innovation, customer success, and market leadership.

“Our team will look back on this time as the defining moment that launched the company into its next stage of growth and success.”Post this

Funding to Propel Innovation and Market Expansion

Soil Connect has successfully raised new funding, enabling the company to accelerate the development of its products and expand its market presence. This investment, led by Heartland Ventures, with participation from Cemex Ventures, AM Ventures, TIA Ventures, GS Futures, Stellifi VC and others reinforces confidence in Soil Connect’s mission to revolutionize the way developers, contractors, and suppliers manage their soil and dirt needs.

Improved Marketplace Product to Transform Dirt Matching

The company proudly unveiled its improved Marketplace product, designed to make the process of dirt matching for developers and contractors easier than ever. By leveraging match-making algorithms, this solution optimizes efficiency, reduces costs, and simplifies project planning for customers who have dirt to sell or customers who are looking to buy dirt in the construction industry.

Leadership to Drive Vision and Execution

Jonathan Alvarado has been appointed as Soil Connect’s new Chief Executive Officer. Alvarado brings extensive leadership experience and a bold vision to elevate the company to new heights. “This is an exciting chapter for Soil Connect,” said Alvarado. “Our team will look back on this time as the defining moment that launched the company into its next stage of growth and success.”

Cliff Fetner, the company’s co-founder and former CEO, will take an active position as an advisor on the board, continuing to contribute his vision and expertise to the company’s ongoing growth and success.

Product Expansion for Smarter Project Management

Soil Connect has also introduced new Dirt Production Management features, enhancing the ability of contractors and developers to manage their projects with real-time insights such as dirt volume, velocity, schedule and budget tracking. Additionally, the company is launching a Dirt Commodity Market Data reporting service for subscribing customers, offering actionable intelligence to make smarter business decisions by knowing fair market rates, supply demand balancing, and other metro-specific data that has never before been available.

Enhanced Digital Presence and Team Growth

Complementing these product innovations, Soil Connect debuted a new corporate website to provide a modern, user-centric experience for its growing audience. To support its expansion, the company also added key hires in Customer Success and Go-to-Market strategies, underscoring its dedication to delivering top-tier service.

Record-Breaking Year

• Soil Connect surpassed 12,000 marketplace users, reflecting its growing popularity and effectiveness.
• The platform facilitated the matching of over 40 million yards of dirt in 2024, resulting in customers saving an average of 34% on their dirt sourcing and hauling budget.
• The introduction of a new subscription model has driven adoption and increased value for customers across all tiers.

A Vision for the Future

As Soil Connect looks to the future, the company remains committed to providing innovative tools, resources, and data to help developers and contractors work smarter and more sustainably. They are obsessed with dirt, and proud of it!

About Soil Connect

Launched in 2019, Soil Connect is dedicated to helping construction professionals tackle dirt-related challenges while achieving significant cost savings. By connecting those who have dirt with those who need it, Soil Connect customers save an impressive $5 per yard on average in dirt and dirt hauling costs!

Our platform brings transparency to the marketplace, utilizing match-making algorithms to facilitate closer, more efficient connections, all backed by an extensive dirt network. With Soil Connect, developers and contractors not only save money but also gain confidence, knowing they’re paying a fair market price for their dirt and that the job will be done on schedule and budget.

Contacts

Media:
Jonathan Alvarado
CEO
jonathan@soilconnect.com

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