AppDirect’s COO and CRO’s commitment to delivering an industry-leading advisor experience drives business innovation and channel growth 

SAN FRANCISCO – Feb. 5, 2024 – AppDirect, the world’s leading B2B subscription commerce platform, today announced that Chief Revenue Officer Emanuel Bertolin and Chief Operating Officer Renée Bergeron have been named to the CRN 2024 Channel Chief list. This marks the first time two senior AppDirect channel leaders have been recognized as channel chiefs in the same year—Bergeron was named on the list in 2023 and 2022—a major endorsement of their unwavering commitment to fortifying the channel through innovative solutions and a unified approach.

The Channel Chiefs list, released annually by CRN, a brand of The Channel Company, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

Bertolin and Bergeron’s unique and complementary go-to-market and operational approaches have enabled AppDirect to deliver the most advanced, comprehensive range of solutions available to its advisors. CRN recognized AppDirect for its substantial and innovative efforts in creating an industry-leading advisor experience through several initiatives. These initiatives include enhancing the functionality of the AppDirect cloud marketplace as well as the launch of the AppDirect AI Assistant, an always-on “concierge”.

“2023 was a landmark year for AppDirect, where we introduced numerous advancements to improve the advisor experience. My personal favorite is the AI Assistant initiative,” said Bergeron. “Advisors can only succeed when empowered with the best products, guidance and tools for their end customers. That’s why we’re continuously expanding our platform to allow advisors to experiment with the latest technology so they can better understand how to solve their customers’ business problems. I’m grateful to CRN for honoring our efforts.”

“The channel thrives on relationships, whether they’re vendors, distributors or partners, peers or competitors. So continuing to build those relationships is how channels will be effective,” said Bertolin. “We’ve done this in many ways, like strategically acquiring TBI and ADCom, which allowed advisors to broaden their engineering bench strength and capitalize on the growing managed services market through our robust Network Operations Center (NOC) and VEEUE Monitoring Platform. AppDirect constantly ups the ante to enhance our advisor community, so I’m honored to be included in CRN’s Channel Chief’s list.”

To learn more about this recognition, please read the related AppDirect blog article. 

About AppDirect

AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success.

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