Durham, NC – According to filings with the U.S. Securities and Exchange Commission, Keen Decision Systems is raising $6,650,005.00 in new funding. Sources indicate as part of senior management President and Chief Executive Officer, Greg Dolan played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Keen Decision Systems

Keen Decision Systems is an Inc. 5000 software-as-a-service company that helps marketers make courageous, data-driven decisions that build winning brands. Keen’s platform helps marketers optimize their marketing mix across channels to achieve a financial goal. Named ClickZ’s Best Predictive Analytics Platform, Keen customers experience an average 25 percent uptick in marketing contribution in year one. Among 70 some consumer brands using Keen are Post, Arm & Hammer, 3M, Bridgestone and Mentos.

To learn more about Keen Decision Systems, visit http://keends.com/

Contact:
Greg Dolan, President and Chief Executive Officer
919-413-3316
https://www.linkedin.com/in/gregdolan/

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