Finout Cements FinOps Leadership with $40M Series C as Category Goes Mainstream
Revenue surge and rapid growth underscore growing enterprise demand for a modern FinOps platform
January 29, 2025 09:30 AM Eastern Standard Time
NEW YORK–(BUSINESS WIRE)–Finout, the leading FinOps-for-enterprise platform, today announced a $40 million Series C funding round led by global software investor Insight Partners, with participation from Pitango, Team8, Red Dot Capital, and Maor Investments. This investment brings Finout’s total funding to $85 million. The company’s platform, which powers cloud-agnostic cost allocation and governance for industry leaders, including SiriusXM, Lyft, The New York Times, Choice Hotels, Wiz, Tenable, and Alchemy, reflects the rapid mainstreaming of FinOps.
“We’ve been closely monitoring the FinOps space for years. With cloud costs and complexity spiraling and AI investments accelerating, the need for sophisticated cloud cost management is critical”Post this
As organizations navigate increasingly complex cloud environments driven by usage-based pricing models—spanning multi-cloud architectures, Kubernetes workloads, data warehouses, and CDNs—traditional cost management approaches are proving inaccurate, time-consuming, and inherently limited by design. Meanwhile, infrastructure complexity continues to escalate. From AI model deployments to dynamic application scaling, many businesses need faster time to insights, clear visibility into past spending, and actionable strategies for future planning. Teams demand a platform that can drive FinOps adoption company-wide. With 59% of organizations reporting increased cloud spending in 2024 and enterprises set to double their AI infrastructure investments by 2026, FinOps has evolved into a strategic imperative, with Finout emerging as the enterprise standard.
“We’ve been closely monitoring the FinOps space for years. With cloud costs and complexity spiraling and AI investments accelerating, the need for sophisticated cloud cost management is critical,” said Teddie Wardi, Managing Director at Insight Partners. “Finout’s impressive growth trajectory demonstrates they’ve become a market leader and trusted enterprise solution at exactly the right moment. The cloud cost management market represents a massive opportunity, and we believe Finout has proven they’re positioned to lead it.”
Finout’s cloud cost management platform provides enterprises with enhanced visibility and control over their cloud spending through advanced allocation, unit economics analysis, and planning and forecasting capabilities. The platform enables organizations to drive accountability and contextualize cloud spend across teams, features, and business units while providing the business insights needed to understand spend at the customer, transaction, and feature level.
Building on its foundation, Finout has unveiled a suite of enterprise-ready features tailored to meet the complex demands of large-scale organizations. Guided by three core pillars—understanding the past, preparing for the future, and driving FinOps adoption company-wide—these innovations elevate how businesses manage their cloud spend and financial planning.
The enhancements include advanced financial planning and forecasting tools that move teams beyond static Excel workflows, fostering collaboration between finance and engineering. Finout’s instant virtual tagging introduces on-the-fly cost allocation, even for multi-account infrastructures and telemetry-based shared costs, helping organizations achieve precise allocation of their spending. To further support large-scale enterprises, Finout released modern tagging governance features that enforce consistent resource categorization, which can eliminate inefficiencies and improve data granularity.
“The growing adoption of FinOps across enterprises is a testament to the increasing need for sophisticated, actionable cost management solutions in today’s complex cloud environments,” said Roi Ravhon, CEO and Co-Founder of Finout. “This funding is not just a validation of Finout’s market leadership but also of the vibrant community driving FinOps forward. With this investment, we’re poised to meet the surging demand by continuing to build the most advanced, user-centric platform available—empowering organizations to turn cloud cost management into a competitive advantage.”
About Finout
Finout is an enterprise-grade FinOps solution that helps companies easily allocate, manage and reduce their cloud spending across their entire infrastructure. Finout’s solution provides the entire organization with complete visibility & context for your cloud costs, helping them save money, work smarter, & innovate more profitably, all without adding code or an agent.
About Insight Partners
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of September 30, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.
Contacts
Media contact: Yoav Golub, VP Marketing, yoav@finout.io
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