MVP Group has filed a notice of an exempt offering of securities to raise $20,000,000.00 in New Equity Investment.
According to filings with the U.S. Securities and Exchange Commission, MVP Group is raising $20,000,000.00 in new funding. Sources indicate that as part of senior management Chief Executive Officer, Brian Foley played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.
About MVP Group
Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. We are a unique software platform designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions. Were fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives. Raise your hand if you’re tired of hearing about or defending proprietary metrics. We are too. So were ditching ours and shifting to a transparent methodology that shows each input used to formulate value. Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential). Like many who are looking to answer the ROI question, were fatigued by the lack of evolution in the measurement space. In response to that call for improvement, were stepping in as the solution that isnt afraid to dive deep into the details to ensure were delivering the most efficient omnichannel approach.
To learn more about MVP Group, visit http://mvpindex.com/
Contact:
Brian Foley, Chief Executive Officer
512-765-5688
https://www.linkedin.com/in/brianfoley1/
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