Research Triangle Park, NC – According to filings with the U.S. Securities and Exchange Commission, Keen Decision Systems is raising $7,000,003.00 in new funding. Sources indicate as part of senior management President and Chief Executive Officer, Greg Dolan played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Keen Decision Systems
Based out of North Carolinas Research Triangle Park, Keen Decision Systems is an Inc. 5000 software-as-a-service company that provides the only next-generation marketing mix system. It provides historical performance measurement, and predictively and prescriptively optimizes ongoing marketing spend choices. Keen does this across all channels and ties investments to financial outcomes, and enabled through the agility, flexibility and speed of machine learning. Keen manages $2 billion in marketing for major brands under Post Consumer Brands, Church & Dwight, Mondelez and Smithfield Foods, among others.

To learn more about Keen Decision Systems, visit http://keends.com/

Contact:
Greg Dolan, President and Chief Executive Officer
919-827-1090
greg.dolan@keends.com
https://www.linkedin.com/in/gregdolan/

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