Seattle, WA – According to filings with the U.S. Securities and Exchange Commission, Imperative Group is raising $4,411,197.00 in new funding. Sources indicate as part of senior management Chief Executive Officer, Aaron Hurst played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Imperative Group

Imperative is the first fully automated peer coaching technology platform. The video-based peer coaching experience enables every employee to be an effective coach with no training through a dynamic and structured online environment. Imperative makes the benefits of coaching accessible to ten times as many employees for the same cost as traditional coaching. The platform is being deployed by leading employers to address the needs of the new workforce and boost employee retention, development, productivity, and fulfillment. Imperative, a certified B Corp, was founded in New York City and is headquartered in Seattle.

To learn more about Imperative Group, visit http://imperative.com/

Contact:
Aaron Hurst, Chief Executive Officer
415-225-6398
aaron@imperative.com
https://www.linkedin.com/in/aaronhurst/

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