According to filings with the U.S. Securities and Exchange Commission, Shred Dog is raising $2,000,000.00 in new funding. Sources indicate that as part of senior management Chief Executive Officer, Marc Dietz played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development.

About Shred Dog
SHRED DOG is a premium performance, direct-to-consumer, outdoor apparel brand. We are passionate about keeping families warm and dry (and cool when its hot) so that they can get outside and stay outside longer, making lifelong memories together. We started with a focus on the youth winter sports market but are expanding to the whole family and enabling their year-round outdoor adventures. SHRED DOG is changing the industry by eliminating the retail markup, investing more in higher performance apparel and providing better value to families with our Direct-2-You pricing. SHRED DOG is also on a broader mission to help get more kids outside. We believe that time in the outdoors creates magical memories that last a lifetime. Fewer video games, more hikes. Less TV, more ski trips. We deliver higher performance products for lower prices to help more families spend more on adventures and less on gear. But we will also give back as part of this broader mission and support non-profits or other organizations that share this same passion, mission, and purpose.

To learn more about Shred Dog, visit http://www.shreddog.com/

Contact:
Marc Dietz, Chief Executive Officer
720-221-2488

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