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Baton Raises $10M Series A to Lead America’s Future of Small Business Sales

With an estimated $10 trillion in small business assets expected to change hands over the next decade, Baton revolutionizes how small business owners and buyers achieve success NEW YORK, Jan. 22, 2025 /PRNewswire/ — Baton, the leading marketplace for small…

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Knostic, the world's first provider of need-to-know access controls for Generative AI, today celebrates an $11 million investment to secure enterprise large language models (LLMs). The funding will be used to bolster Knostic's offering, supporting enterprises in their AI transformation and adding a customizable safety layer to tools such as Microsoft 365 Copilot and Glean. This additional round brings the company's total funding to date to $14 million. This funding round was led by Bright Pixel Capital with follow-on investments from new and previous investors such as Silicon Valley CISO Investments (SVCI), DNX Ventures, Seedcamp, and angel investors Kevin Mahaffey (founder of Lookout), and Gerhard Eschelbeck (former CISO of Google) among others.

In a statement Gadi Evron, co-founder and CEO of Knostic said, "The problem is that these tools just can't keep a secret, lacking the ability to discern what's appropriate, in what context — think bonuses, sales revenue, mergers and acquisition information and more." "Businesses can't adopt these tools without Knostic and we're grateful our investors recognize this."

Knostic was founded in 2023 by veteran cybersecurity experts and innovators Gadi Evron (serial entrepreneur, previously from Citibank and PwC) and Sounil Yu (former Chief Security Scientist at Bank of America), with the goal of ensuring the safe adoption of AI at enterprises at scale. Knostic is the world's first provider of need-to-know based access controls for Large Language Models (LLMs). With knowledge-centric capabilities, Knostic enables organizations to accelerate the adoption of LLMs and drive AI-powered innovation without compromising value, security, or safety.

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Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series C at a valuation of $1.2 billion. The round was led by Rajeev Dham at Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator. The investment will help drive adoption of the company’s AI Decisioning product, which allows marketers to simply identify a business goal and then lets AI agents deliver the optimal 1:1 marketing experiences that will achieve that goal. AI Decisioning and Hightouch’s original Composable CDP product have enabled the company to more than double revenue in the last year and to add numerous enterprise customers like PetSmart, Spotify, and Accor Hotels.

In a statement, Tejas Manohar, cofounder and co-CEO at Hightouch said, “We’ve talked about 1:1 personalization for years, but it’s not possible with the way marketers work today. Everything is too slow, too manual, and usually results in customers receiving a blizzard of irrelevant communications.” “Our vision is to use AI to help marketers break free of manual work. Instead of building rigid calendars and static journeys that are inherently impersonal, marketers can simply enter goals like ‘drive repeat purchases and subscriptions’ and let AI agents decide what to do next at a 1:1 level. It’s a reimagining of the job of being a marketer.”

Hightouch is the leading Composable CDP and AI Decisioning Platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Autotrader, Spotify, Cars.com, Grammarly, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

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