Executive Change: MNTN (NYSE: MNTN) Appoints Frank Lee as Senior Vice President of Agency Partnerships

Austin, TX – MNTN has announced the appointment of Frank Lee as Senior Vice President of Agency Partnerships. About MNTN: MNTN is a Connected TV performance marketing platform that turns streaming television into a growth engine for businesses by making TV advertising work like a measurable, data-driven performance channel. From its homepage, MNTN positions itself as the #1 Performance TV Platform, offering intuitive software that helps brands use Connected TV to drive outcomes such as conversions, revenue, and site visits, similar to paid search and social but in a premium TV environment. The company emphasizes simplicity and automation, enabling advertisers to easily plan, launch, and optimize campaigns while tying tangible performance metrics directly to their TV spend. MNTNs platform is built to match campaigns with audiences most likely to take action on Connected TV, highlighting its focus on targeting, attribution, and return on ad spend rather than traditional awareness-only TV buys. Overall, MNTN presents itself as a leader in Performance TV, aiming to redefine television advertising by combining the reach and impact of streaming TV with the accountability and efficiency of modern digital marketing.

For more information visit: https://mountain.com/

MNTN
823 Congress Avenue #1827
Austin, TX 78768
Phone: 877-978-3354
LinkedIn: https://www.linkedin.com/company/wearemntn

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