ICBA Names Melissa Marsal Senior Executive Vice President, Strategic Alignment and Execution

New role to strengthen alignment and execution across innovation, strategic partnerships and enterprise initiatives

Washington, D.C. (Nov. 2, 2026)—The Independent Community Bankers of America (ICBA) today announced that Melissa Marsal has joined the organization in a newly created role as senior executive vice president, strategic alignment and execution. She will provide executive leadership in advancing ICBA’s innovation strategy, working closely with the innovation team to build on its work. She will also lead ICBA’s digital assets solutions efforts, coordinate its external partners group, and oversee enterprise project management and strategic planning execution.

“Melissa’s role reflects our commitment to ensuring that ICBA’s work in innovation, emerging technologies and strategic partnerships moves forward as a coordinated effort centered on our members’ needs,” ICBA President and CEO Rebeca Romero Rainey said. “Her work will help align and prioritize our efforts, strengthening organization-wide collaboration, and helping us execute our strategic priorities for the benefit of community banks and their customers.”

Throughout her career, Marsal has led large-scale technology and core system conversions, developed fintech partnerships, directed mergers and acquisitions integration efforts, and driven operational and digital transformation initiatives that enhanced organizational effectiveness and growth.

“I’m excited to build on my work with ICBA and help connect the people, partnerships and priorities that advance its mission,” Marsal said. “By aligning strategy with execution, we can strengthen our impact and deliver meaningful results for the community banks and communities we serve.”

Prior to joining ICBA, Marsal served as senior vice president and head of commercial banking operations at Capital Bank, N.A., providing strategic oversight for loan and deposit operations, digital banking, product development and customer service functions. Previously, she spent 15 years with Integrated Financial Holdings and West Town Bank & Trust, and was one of the bank’s founders, serving in a variety of executive positions before assuming the role of president and CEO.

Marsal earned a Bachelor of Arts from East Carolina University. She has served in numerous industry leadership roles, including board and advisory positions focused on banking, payments, risk management and community development.

About ICBA
The Independent Community Bankers of America® has one mission: to create and promote an environment where community banks flourish. We power the potential of the nation’s community banks through effective advocacy, education, and innovation.  

As local and trusted sources of credit, America’s community banks leverage their relationship-based business model and innovative offerings to channel deposits into the neighborhoods they serve, creating jobs, fostering economic prosperity, and fueling their customers’ financial goals and dreams. For more information, visit ICBA’s website at icba.org.

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