Patricia Nash Designs Appoints Jennifer Vanderink to Brand President

Jennifer expands her leadership role, bringing legal, operational and business expertise to the family-owned brand’s next chapter.

Knoxville, TN – October, 14 2026 – Patricia Nash Designs, the family-owned accessories brand originally founded by designer and CEO Patricia Nash, is pleased to announce the elevation of Jennifer Vanderink to President of Patricia Nash Designs. Patricia Nash will remain CEO and continue to lead the brand’s strategy, growth and financial health of the company, and stay hands-on with creative direction and design.

Vanderink, who previously served as Vice President of Operations and Strategy, remains deeply involved in the logistical, legal and commercial sides of the business. Within her expanded role Jennifer will bring an additional focus to the operational and business ventures of the company.

“My mother has always had a rare combination of creative vision and real business instinct, and she has methodically and very transparently shared with me all the lessons and experiences she has amassed in business over the years,” says Vanderink. “I am extremely honored that she has put this trust in me to carry her legacy forward, and I do feel an added sense of responsibility to work harder than ever to protect and grow what she has built.”

The promotion comes as Patricia Nash Designs looks toward continued growth, including rebuilding its footwear business, reaching new audiences and supporting Nash’s creative vision with an expanded design team. Looking ahead, Vanderink is focused on reaching more women, strengthening relationships with customers, vendors, retail partners and employees, and continuing to grow the brand’s philanthropic efforts, which include local and national giving and increased support for Susan G. Komen.

Quality remains a core priority for Patricia Nash Designs, with a continued focus on beautiful materials, careful construction and pieces made to last at affordable price points. Founded 16 years ago, the brand is sold in thousands of stores across the country while maintaining its focus on craftsmanship, strong relationships and founder-led values.

Additionally, the company is preparing for its first major brand collaboration with Paddington in Spring 2027. “It’s a huge undertaking for us, and we’re bringing it to life with our retail partners through in-store experiences, activations and pop-in shops,” says Vanderink.

For Patricia Nash Designs, the leadership evolution represents a new chapter for the business while preserving the creative vision, values and family foundation that have shaped the brand for years. As the company grows, maintaining this quality and design integrity remains central to its strategy.

The brand is affiliated via AWIN (#79180).

About Patricia Nash Designs

Founded in 2010, Patricia Nash Designs is a heritage accessories brand celebrated for unique craftsmanship and thoughtfully designed handbags, blending vintage European influence with modern functionality. Over 15 years, the brand has built a reputation for rich leathers, thoughtful design, and signature artistry, while demonstrating purpose-driven leadership through philanthropic initiatives and major industry honours, including the Accessories Council Legacy Award and founder Patricia Nash’s inclusion on Inc. ‘s 2025 Female Founders 500. Today, the brand’s collections are carried by top retailers including Macy’s, Dillard’s, HSN, and QVC, and it remains a trusted name for those who value authenticity, craftsmanship, and timeless style.

For more information, visit patricianashdesigns.com or follow Patricia Nash Designs on Instagram @PatriciaNashDesigns.

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